Sunday, 28 September 2008
Endearing lunacy
You know, despite myself I actually think this is a splendid idea, even if a bit loony:
Every person flying into Britain will be offered a free cup of tea and a biscuit in an ambitious, if eccentric, plan to make the country more cheerful.
The man behind the idea is Mark Price, the managing director of Waitrose.
He has persuaded airports operator BAA to run a week-long trial in November at Terminal 5, offering 5,000 cups a day to travellers in the arrivals hall [as well as free advertising for Waitrose, of course - E]. Visit Britain - the tourism agency - has agreed to back his campaign, which could see all airports across the UK offering the traditional British mix of milky tea and quirky biscuits in time for the London 2012 Olympics.
Mr Price said: "What could be more welcoming that a cuppa and jammie dodger or Garibaldi? When everyone seems so miserable about the economy, I am sure a cup of tea would put things in perspective."
It's hard to think of anything more British than offering someone just off a 12-hour flight from Singapore a nice cup of tea and a biccie. Utterly insane, of course, but rather comforting. At least it would give you something to do while you wait for your suitcase to show up (in Murmansk), and help you reacclimatise to the quotidian misery of modern British life, too.
Before the plan goes ahead, Waitrose needs to decide which style of biscuit they will offer to in-bound travellers. "I am very fond of a Garibaldi, or bourbon, but neither is a very good dunker."
Yes, I like this idea a lot.
Labels: Humour, Random observations
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"In the new austerity Britain it will have to be just simple Rich Tea biscuits."
'Rich' Tea...?
Hardly! It'll be whatever sawdust&sugar foreign concoction with a name that looks like a fistful of Scrabble tiles is available as a two for one deal at Lidl that day...
'Rich' Tea...?
Hardly! It'll be whatever sawdust&sugar foreign concoction with a name that looks like a fistful of Scrabble tiles is available as a two for one deal at Lidl that day...
I'm rather partial to Garibaldis, but I prefer the pink wafers, mostly because it's what my grandmother always had. The queues are sometimes rather long to pass through immigration, so a nice cup of tea while you're waiting to show your passport might go down quite well.
xD.
xD.
It'd be worth the flight itself. Hung over, tired and 6am with gazillions of suitcases, bags and bratty kids and a grumpy wife waiting in line, based on my own experience.
Hopefully they will exdtend this to other airports. It'll be nice to sit down for a brew whilst waiting for the immigrant labourers to unload the baggage.
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