Sunday, 11 November 2007
"You can see that my eyes have gone all weepy and that."
Two differing approaches to advertising from two campaigning charities.
Oxfam:
And Greenpeace:
As Matt and DK said a couple of months back, I find the second ad's threatening tone really rather unpleasant. I guess it's meant to shock me into action. But when I watch it, my first instinct is that the brat needs a good beating; it'd be a better advert for wearing a condom. Snap a rubber on your dick, the strapline would run, or a little bastard like this is the result. "Either you're for my future, or you're against it"? Very well, I'm against it. I'm going to find a lump of coal and burn it right in your face, you little shit, and when it's released its carbony goodness into the atmosphere I'll stuff the red-hot remains up your arse.
How much more refreshing, I think, to see a charity taking a humorous approach to giving. I bet it works a lot better, too: making people feel good about you and your message is a lot smarter than making you afraid and angry. I might just give the gift of dung this Christmas.
How much more refreshing, I think, to see a charity taking a humorous approach to giving. I bet it works a lot better, too: making people feel good about you and your message is a lot smarter than making you afraid and angry. I might just give the gift of dung this Christmas.
Labels: Charity, We're all doomed...
Comments:
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I'm inclined to agree in the main but shock tactics do work sometime - The recent Barnardos press campaign (with the baby's head superimposed on a junkie) and the NSPCC Full Stop TV campaign, contributing to get the message across to a wider audience, get loads of press coverage and get the money flowing into the coffers. I'm not sure Greenpeace shocks in the way you'd like it to.
It's a nice ad (Oxfam) and helps when you have a whole range of comedians, actresses and musicians who'll appear in your ad for nowt, too, however cynical that ploy may be.
It's a nice ad (Oxfam) and helps when you have a whole range of comedians, actresses and musicians who'll appear in your ad for nowt, too, however cynical that ploy may be.
Mmmm. hilarious ad. However for me it doesn't quite cancel out it's nonsensical 'fair trade" coffee campaigns or its pictures of Israeli fruit dripping blood, asking for a boycott of that country..
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