Monday, 4 June 2007

Olympic logo unveiled

The new 2012 Olympics logo


Olympics Minister Tessa Jowell said: "This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country.

"It takes our values to the world beyond our shores, acting both as an invitation and an inspiration.

"This is not just a marketing logo, but a symbol that will become familiar, instantly recognisable and associated with our Games in so many ways during the next five years." [BBC]


How much of my money did they blow on this pink day-glo pig's abortion of a logo, I wonder?


UPDATE: A professional graphic designer shares his considered opinion:

this logo is fucking shit.

Well, quite.


UPDATE 2: £400,000. It cost £400,000. [source].


UPDATE 3: I knew it looked familiar...




(via)

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// posted by Mr Eugenides on 4.6.07
Comments:
So my Designwas overlooked.

# posted by Blogger Ross F : 04 June 2007 14:07
 
Be fair for once she may be right.

She says that it is an iconic brand that sums up what London 2012 is all about.

It does; It's an expensive useless waste of money with no point.

# posted by Blogger Bag : 04 June 2007 14:46
 
I like pink, but that is fucking awful.

'inclusive' if you're a girl or gay.

# posted by Blogger Trixy : 04 June 2007 15:06
 
Oh God no! Please tell me this is some joke and not a serious logo that we're going to be seeing all over the place. Just what were the 'designers' on? I hesitate to ask how much was paid for this effort.

# posted by Blogger Davide Simonetti : 04 June 2007 15:17
 
Is the two supposed to be a stylised outline of England, or an extreemely stylised outline of the UK?

I'm sure it's a grower. It reminds me of the modern 'crumpled mess' style of signature public buildings.

# posted by Anonymous Anonymous : 04 June 2007 15:27
 
Should the designer of the 'Tiswas' logo be clamouring for royalties?

http://www.tiswasonline.com/news.php

# posted by Blogger Richard Thomson : 04 June 2007 15:38
 
Spotted that too, Richard. I'm sure they'd have sold the intellectual property rights for £40 and a ham sandwich.

# posted by Blogger Mr Eugenides : 04 June 2007 15:48
 
It looks to me like someone (on the right) kneeling down and giving someone else (on the left) a blow job.

# posted by Blogger Soddball : 04 June 2007 15:57
 
B3TA are already taking the piss, that said the new design for 2012 does suck.

# posted by Blogger Fidothedog : 04 June 2007 16:09
 
Lisa Simpson, perhaps?

# posted by Blogger Mr Eugenides : 04 June 2007 16:09
 
"The London 2012 bid team put the future of young athletes at the heart of its bid two years ago and consulted with children during the creation of the new logo."

I'll say! It looks like a Topshop t-shirt.

# posted by Anonymous Sunscreen : 04 June 2007 16:10
 
its a cut up and re-assembled swastika

# posted by Blogger red mist : 04 June 2007 16:29
 
My first thought on seeing it was, quite seriously, that it was a joke. £400,000? Somebody saw them coming.

What am I saying? Of course somebody saw a "public" project with truckloads of taxpayers' cash coming.

We can only imagine the unholy mess they'll make of the rest of it.

# posted by Anonymous Sam Duncan : 04 June 2007 18:02
 
HAd a look at the designer(sic) website - could easily win the worst site I have ever seen award.
http://www.wolff-olins.com

Not to be missed
jc

# posted by Blogger John : 04 June 2007 20:07
 
Thanks for the link to the Tiswas site. I've just had a nostalgiafest. The Lisa Simpson interpretation deserves to be widely publicised. Never has a meme been so cruelly apt. I can't see it as anything else now.

# posted by Blogger Deacon Barry : 05 June 2007 00:15
 
It represents England ,in pieces ,without decent politicians to put it back together ,the ones we have are to busy with their heads in the trough,crap logo for a crap country.

# posted by Anonymous Anonymous : 05 June 2007 00:29
 
Well said, Mr E. What a mind-boggling waste of public money.

# posted by Anonymous Chameleon : 05 June 2007 06:04
 
Mr E,

You may be interested in.

# posted by Anonymous Will : 05 June 2007 10:47
 
It is the sight of Seb Coe sucking the throbbing tool of another NuLab vanity project.
It loks like a car crash sounds - and with luck they will cringe in years to come.

# posted by Blogger Nicodemus : 05 June 2007 12:37
 
94% of people don't want this logo.

If you are a designer, please create a logo of your own and upload it here:

http://www.fubra.com/london2012/

Over 20,000 people have already voted for their favourite.

# posted by Blogger Jake : 06 June 2007 18:04
 
80's tastic all it needs is legwarmers and to be huming banarama!!

ha!!

# posted by Anonymous Anonymous : 07 June 2007 14:09
 
They should give me 400,000 quid ill spend a tenner at an all you can eat restaurant, Eat my heart out and the next day, shit out something bigger n better than that!!!
'Bag' you have a real good point we are putting so much of our taxes into this and its gonna turn out shit like most other things made in britain.
John

# posted by Anonymous Anonymous : 20 August 2008 20:32
 
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